Coca-Cola/WWF

'Life flows on'

Stakeholder & Cultural Change, CSR Initiatives

Brief:

Only 1% of the world’s water is potable and from that Coke is produced. Recognising the importance of preserving the planet's fresh water sources to both their business and humanity, Coca-Cola teamed up with WWF and Green Team to make a difference.

Strategic thinking:

Having prioritised 10 critical fresh water sources across the planet, Green Team set about bringing these two iconic global brands together within the context of a creative platform that would generate awareness around the preservation of these water sources.

Creative:

And so the 'Life Flows On' platform was born and integrated across television print and supported by an extensive digital campaign.

Results:

Global campaign awareness. Assessments are ongoing regarding the conservation of the precious fresh water sites.