Monaco

Capturing the glamour and sophistication that is Monaco.

Purpose Branding, Social Impact

Brief:

Create a campaign that speaks to the illustrious history of The Principality of Monaco, whilst driving consideration to visit.

Strategic thinking:

To create cut through and deliver a campaign that would encapsulate the heritage Monaco, we used a vintage, yet sophisticated visual language as the focal point of the campaign.

Creative:

Thus an illustration led campaign was born, used to capture the l’essence of Monaco through the use of vintage-style poster art and typography whilst maintaining the artistic style associated with Monaco and showcasing contemporary subjects.

Results:

The campaign acknowledged the history of the Principality while inviting the reader to visit present-day Monaco and ‘walk in the shadows of giants’.