Nyrstar Global

Global branding and creative

Purpose Branding, Stakeholder & Cultural Change, Social Impact, G-Think

“Green Team has worked with Nyrstar since our company was formed in 2007. We have come to regard Green Team as true partners in our business; their commitment, passion and enthusiasm truly set them apart.”

Kate Dinon, Group Manager Corporate Communications, Zurich.

Brief:

With operations spanning five continents, Nyrstar is the world's largest producer of both zinc and lead. Appointed in 2007, Green Team is Nyrstar's global creative agency.

Strategic thinking:

Engaging widespread audiences and cultures, from mine and smelter employees and their local communities, to senior management and key stakeholders, Green Team's Brand Awakening™ planning tools underpin all communication processes. From a strategic perspective, working with Nyrstar is all about remaining relevant to each segment, whilst carrying through a consistency of message.

Creative:

From grassroots community engagement, to high level brand identity projects and global digital campaigns; our work with Nyrstar is as widespread as their organisation.

Results:

Most recently, Green Team’s work has included the creative design and development of the Nyrstar Foundation brand and website (nyrstarfoundation.org), as well as the new Nyrstar global website (nyrstar.com).