OZ Minerals

Oxiana and Zinifex merger campaign

Purpose Branding, Stakeholder & Cultural Change, Social Impact

“We’ve had a long association with Green Team and they’ve consistently delivered high quality outcomes for us. We know we’re in safe hands."

Matthew Foran, Manager Stakeholder Relations, OZ Minerals.

Brief:

Communicate and brand the merger of two Australian mining houses, Oxiana and Zinifex.

Strategic thinking:

We didn’t name it, but we did create a brand and campaign befitting what was Australia’s third largest diversified resources enterprise, OZ Minerals. And importantly, the strategic process needed to be one that enabled a smooth transition through the highly complex timing legalities and announcement requirements of the ASIC.

Creative:

A bold, deceptively simple and exciting brand identity and global campaign. Global press, print and digital activity were managed alongside the building and installation of large-scale signage and site branding, rolled out across new uniforms and all collateral for the 3900 employees.

The Results:

Green Team created and delivered the OZ Minerals brand seamlessly from Cambodia to Canada and across the globe in several languages, all within four months from brief to launch date!