Tourism Tasmania

'More than you imagine'

Purpose Branding, Social Impact, G-Think

Brief:

Our brief was clear and simple- get Tasmania entrenched on the global tourism map.

A series of posters portraying Tasmania’s iconic destinations and experiences.

Strategic thinking:

Boasting a rich diversity of experiences and landscapes, how could we make the discovery of each palpable for international travellers? 

Creative:

With planning and production logistics to rival a major film shoot, a montage of six visual collages told the story of three travelling couples’ holiday into history, pristine produce and Tasmanian wilderness.

Results:

The campaign won a Silver PICA (Printing Industries Craftsmanship Awards) Award.

Tourism Tasmania’s longest running campaign (running for over a decade).

Due to the effectiveness of the campaign, it was extended beyond initial key markets into Japan, Singapore and China.